Spearsage • Facilitating FEVER’s Regional HQ In Melbourne

Facilitating FEVER’s Regional HQ in Melbourne

Client Overview

FEVER is the leading global live-entertainment platform which has helped millions of people enjoy the best experiences in their cities since 2014. Seeking to expand its operations in the Asia-Pacific region, FEVER identified Melbourne, Australia, as the ideal location for its regional headquarters due to the city’s vibrant arts and entertainment sector, skilled workforce, and strong government support for creative industries.

Challenge

FEVER required a strategic investment and operational support to establish its Melbourne headquarters efficiently. Key challenges included:

Navigating the government landscape to access investment support.
Securing a permanent Venue Brunswick to host major global events, exhibitions and immersive experiences.
Fast-tracking refurbishment and permitting processes.
Obtaining visa approvals for international partners to install and operate their flagship immersive experience, Harry Potter: A Forbidden Forest Experience, in Mornington Peninsula.

Solution & Approach

Guillaume Gaguin played a pivotal role in facilitating FEVER’s successful establishment in Melbourne through investment attraction and business advisory services. The key actions included:

Government Stakeholder Engagement

Introduced FEVER to key Victorian government stakeholders, including Invest Victoria, Tourism Victoria, and Creative Victoria.
Advocated for government support to position FEVER as a valuable contributor to the local economy and creative industries sector.

Investment Facilitation & Grant Approval

Secured a grant from Invest Victoria to accelerate FEVER’s expansion, enabling the creation of 45 new jobs in Victoria.
Assisted in structuring the grant application, ensuring alignment with government funding criteria and strategic priorities.

Operational & Infrastructure Support

Facilitated the lease and acquisition of a permanent venuein Brunswick, ensuring a stable and strategic location for operations.
Coordinated with local authorities to expedite the refurbishment process and obtain necessary permits, reducing operational delays and enabling faster business activation.

Visa Expediting for International Talent

Engaged with immigration authorities to secure rapid visa approvals for FEVER’s international partners, enabling the timely installation and launch of their flagship Harry Potter immersive experience in the Mornington Peninsula.

Results & Impact

Successful establishment of FEVER’s regional HQ in Melbourne, reinforcing Victoria’s reputation as a hub for immersive entertainment.
45 new jobs created as part of the company’s expansion strategy.
Grant secured, providing critical financial support for growth and infrastructure.
Reduced setup time and operational delays through streamlined permitting and refurbishment processes.
Accelerated international visa approvals, allowing FEVER to meet its project deadlines and enhance its offerings in Victoria.

Conclusion

By leveraging government relationships, securing investment incentives, and navigating regulatory challenges, Guillaume Gaguin ensured FEVER’s seamless expansion into Melbourne. This strategic partnership strengthened Victoria’s creative economy and positioned the region as a premier destination for world-class immersive experiences.